If Stanley tumblers just aren’t your jam, you might want to check out Owala, a spunky lineup of insulated tumblers that shook up the market in 2020 with a genius lid design to keep its straw hidden and clean. (It doesn’t hurt that their vibrant, high-contrast colorways double as effortless water cooler talk at the office.) In the years since, this relative newcomer to the trendy tumbler scene has teamed up with pop culture fixtures like Dutch Bros and Friends and launched exclusive collections at big-box retailers, including its latest color drop at Target. 

Browse our favorites from Target’s new exclusive Owala color collection, including everything from kid-sized tumblers to thoughtful cleaning tools and of course, the brand’s classic FreeSip water bottles in new, playful hues. It all starts at $13. 

Best New Owala Launches at Target 

Owala Special Edition Stainless Steel FreeSip Water Bottle, 24-Ounce

There’s no better brand introduction than Owala’s signature FreeSip line, which includes a nifty multi-functional lid. You’ll want to take note of several features, including a hidden straw, a spring-loaded button, and a locking bar that doubles as a handle. Plus, this exclusive ombré colorway serves to avoid any water bottle mix-ups at the gym. 

Owala Special Edition Stainless Steel FreeSip Water Bottle, 32-Ounce

If your favorite time of year includes changing leaves and a seasonal coffee or two, we’d be willing to bet a seasonal tumbler is also right up your alley. This Target-exclusive version of Owala’s 32-ounce bottle has a color palette with subdued shades of red, brown, and orange that are just perfect for fall. It promises to keep liquids cold for up to 24 hours, which means it’s perfect for taking on a hike. 

Owala Special Edition FreeSip Twist Bottle, 24-Ounce

You might’ve first been introduced to Owala via its wide-base bottles, but we’d recommend also getting acquainted with its Twist silhouette (which, we might add, offers the same hidden straw situation as Owala’s more popular bottles). This seasonal version includes a sweet foliage print, which reviewers say takes on a shimmery finish in proper lighting.

Owala 2-in-1 Bottle Brush

Your beloved reusable water bottle could be harboring some nasty bacteria. Experts recommend giving yours a clean on the regular, which is made easier by this targeted Owala cleaning kit. A slim mini brush lets you get into the nooks and crannies of the lid, while its larger counterpart offers stiff bristles to scrub the insulated base.

These aren’t the only Target-exclusive Owala water bottles you can shop, though. Check out previous drops below, including straw tumblers, travel mugs, and many sizes of water bottles.

Owala FreeSip Stainless Steel Water Bottle, 24-Ounce

This sleek water bottle is among the smallest of the FreeSip bunch, which means you can easily slip it into your work tote or gym bag. Decide between 15 new color drops, spanning the rainbow from deep greens (aptly named “Forest Fairy”) to a mellow mauve (“Due North”). 

Owala 2-in-1 Bottle Brush

Owala FreeSip Stainless Steel Water Bottle, 32-Ounce

Owala might be known for its saturated colorways, but we’re pleased to report there are toned-down designs for the minimalist crowd, too. In this latest release, Target offers three exclusive colors of the bestselling 32-ounce insulated tumbler — and that even includes a no-nonsense gray combo, too. 

Owala Stainless Steel SmoothSip Travel Mug, 20-Ounce

Running errands? You probably don’t want to drag a massive tumbler along with you, which is exactly why we find this travel mug so convenient. Designed to hold both cold and hot beverages, it has a dishwasher-safe lid with a sliding button to prevent any accidental leaks. 

Owala Kids’ FreeSip Stainless Steel Water Bottle, 16-Ounce

From road trips to soccer practice, there are lots of opportunities for kids to spill. This 20-ounce version of Owala’s signature FreeSip design keeps your backseat dry with a locking lid and arrives in three Target-exclusive colors: Blue Machine, Bunny Business, and Sleek. Don’t let the name fool you, though — this colorful tumbler is also ideal for clumsy adults (guilty) looking for their next compact bottle. 

Owala Stainless Steel Straw Tumbler 40-Ounce

Dehydration, begone! Owala’s take on a handle water bottle comes in two new colors, which come with coordinating plastic straws and a sliding spout cover. In the reviews, shoppers claim they’d even choose this one over their Stanley … but we’ll let you be the judge. 

Owala Stainless Steel Straw Tumbler 24-Ounce

If you’d count yourself as a tumbler purist, we’d recommend skipping the FreeSip lid for something more tried-and-true. Instead, consider this slim silhouette found in five new punchy colors (Electric Orchid, Lime Light, Sandy Shores, Sleek, and Tangy Tango). A contoured base helps this sleek bottle easily slide into a backpack pocket or your car’s cupholder. 

Owala FreeSip Stainless Steel Water Bottle, 40-Ounce

Reviewers can’t get enough of this travel tumbler’s leakproof lid design, which allows you to sip through a hidden straw or chug from a covered top. The sizeable bottle boasts more than 8,000 five-star ratings on Target’s website (as if you needed any more convincing).