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An iconic Taco Bell menu item is going vegan

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New York (CNN) — One of Taco Bell’s most recognizable menu items is going vegan.

The chain is testing a vegan Crunchwrap, marking the first time that Taco Bell has sold a fully vegan entree.

Similar to a traditional Crunchwrap, the vegan version uses a “proprietary, boldly seasoned” plant-based protein created by the company, and is then topped with two vegan sauces: a blanco sauce (similar to sour cream) and a vegan nacho sauce. Then it’s all wrapped in a crunchy tostada shell.

However, it’s not going nationwide just yet: A total of three Taco Bell locations — one each in New York City, Hollywood and Orlando — will sell the vegan Crunchwrap beginning June 8 until supplies last. Those cities were selected because they have “notable vegan populations,” the company said. The vegan version is priced the same as a traditional wrap, which ranges from $4.99 to $6.79 depending on the city.

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Although the menu item can be classified as vegan since it doesn’t contain any animal ingredients, it might not appeal to strict vegans: The company warns that “cross-contact” might occur among the foods at the restaurant’s kitchens.

The plant-based protein can’t be ordered in Taco Bell’s other menu items during the testing phase.

For the past few years, Taco Bell has been experimenting with bringing a plant-based protein food to market. It struck a deal with Beyond Meat in 2021 to use their plant-based meat, but this new menu item doesn’t use Beyond’s products. Taco Bell’s plant-based meat alternative is a “soy and pea protein blend that is boldly seasoned and inspired by classic Taco Bell flavors,” the company told CNN.

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Taco Bell has long appealed to vegetarians and vegans since it offers black beans as a protein. In 2019, it rolled out a vegetarian menu and said its items could be customized more than 8 million ways to fit a vegetarian diet. Nearly a quarter of its food sold last year was vegetarian options, Taco Bell revealed.

The-CNN-Wire

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