When SAVEUR magazine launched in 1994, its photography and design set the tone for something different. In contrast to the pristine studio photography that was in vogue at the time, SAVEUR’s food was messy and real, reported and photographed in the field around the world. For the cover of the inaugural issue, which enshrined the young Oaxacan cook Rosario Mendoza as our brand’s first figurehead, logos and copy were offset from a heroic and lovingly framed cover portrait. With a more formal look than its peers in food media, this design treatment presented SAVEUR’s subject matter—then largely relegated to the frequently dismissed category of “women’s publications”—with the gravitas and elegance global cuisine deserved.