As the 2024 presidential election heats up ahead of Nov. 5, Sony Music is throwing its hat in the ring with a campaign to increase voter turnout.
Called Your Voice, Your Power, Your Vote, the non-partisan initiative is meant to educate artists, songwriters, industry professionals and communities across the country about voter registration. Its website offers resources to register to vote, check voter registration status and request a ballot. The site also provides free imagery that can be used on social media and other platforms to encourage others to vote.
Originally launched ahead of the 2020 presidential election, the project is presented in partnership with APIAVote, Black Futures Lab, National Black Justice Collective, Rock the Vote, Vote.Org, Voto Latino, and When We All Vote.
“2024 is another important election year in the U.S., and we know that people can make their voices heard through voting,” said Towalame Austin, executive vp for global philanthropy and social impact at Sony Music Group. “We helped bring more voters out to the polls in 2020 with our partner organizations and we’re hoping to contribute to an even higher turnout this year. SMG is proud to once again use our platform to support civic participation.”
The music industry is getting involved with the presidential election in increasingly prominent ways, with Megan Thee Stallion performing and Quavo speaking at a Kamala Harris rally in Atlanta earlier this week and the presumptive Democratic nominee also garnering support from artists including Charli XCX and Beyoncè, whose “Freedom” soundtracks Harris’ debut campaign video. Meanwhile, Republican nominee Donald Trump has gotten support from artists including Kid Rock and Jason Aldean.
Additionally, the Music Sustainability Alliance recently announced a new monthly webinar series called The Green Room. The free series launches Sept. 3 with a session called “Turning Fans Into Activists,” which will focus on how artists are encouraging fans to become politically active and how they can do so without alienating them.