Florida’s beloved high-speed rail line, Brightline, is celebrating the one-year anniversary of their Orlando extension with a week of exclusive deals for email subscribers.

And today’s surprise deal is nothing short of exciting as the rail company is offering 50 percent off Smart and Smart Saver adult fares between South Florida and Orlando. The offer is valid until 11:59 p.m. tonight.

Brightline currently connects Orlando to West Palm Beach, Boca Raton, Fort Lauderdale, Aventura, and Miami, with plans to add stops in Stuart, Cocoa Beach, and possibly even Tampa one day.

This week’s 24-hour surprise deals have already included discounted fares and buy-one-get-one offers. 

Note that deals are only valid for rides from Sept. 16 through Nov. 16, 2024, the perfect excuse for a fall getaway or quick day trip — Halloween at Disney, anyone?

While you can’t put a price on the convenient, luxurious experience of bypassing standstill traffic while sipping a cocktail, eating a snack, and getting some work done on your laptop, Brightline ticket prices can get steep, especially during high-demand periods. So this week, travelers should leap at the chance to book Brightline rides at a fraction of the usual cost.

While the week of surprise deals for email subscribers ends on Sept. 7, Brightline’ anniversary celebration will continue through Sept. 22 with in-station activations and other fanfare — and the promise of more excitement to come over the next year of service.