Kendrick Lamar will perform the halftime show at Super Bowl LIX, in New Orleans, on Sunday, February 9, 2025. Watch him make the announcement in the promotional video below.

Super Bowl LIX takes place at New Orleans’ Caesars Superdome. Apple Music is the halftime show’s presenting sponsor, so the 2025 event is formally known as the Apple Music Super Bowl LIX Halftime Show.

In a press statement, Lamar said, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”

Lamar’s company with Dave Free, pgLang, is handling the creative direction for the performance. Diversified Production Services is producing the halftime show telecast with Jay-Z’s Roc Nation and Jesse Collins as executive producers, Hamish Hamilton as director, and Roc Nation also serving “as the strategic entertainment advisor of the live performance.”

“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay-Z stated. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”

Lamar was among the performers at the star-studded, hip-hop-forward Super Bowl LVI halftime show. The 2022 performance, at SoFi Stadium, in Inglewood, California, also featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak.

This past February, in Nevada, Usher headlined the Super Bowl halftime show; he brought out Alicia Keys, Ludacris, Lil Jon, H.E.R., and Jermaine Dupri during his hit-filled set.

Revisit “The 50 Best Albums of 2022,” featuring Kendrick Lamar’s Mr. Morale & the Big Steppers at No. 13. Plus, read about the Compton rapper’s “Not Like Us” in “26 Contenders for the 2024 Song of the Summer.”