MAD ENGINE NAMES NEW C-SUITE EXECUTIVES TO CONTINUE LEGACY AS GLOBAL LEADER IN CONSUMER PRODUCTS

Yagudayev

Mad Engine Global is thrilled to introduce three new C-Suite executives: Angelina Yagudayev, Mad Engine’s Chief Merchandising Officer (CMO), Christine Bettles, Chief Financial Officer (CFO) and Gina Cappi who will serve as Mad Engine’s Chief Creative Officer (CCO).

In Yagudayev’s new role as CMO, she will drive the direction and strategy for Mad Engine’s growth and sales initiatives looking to continue Mad Engine’s current upward trajectory. Yagudayev previously oversaw and expanded Mad Engine’s Canada division and looks forward to continuing its transformation through overseeing its sales division in the USA, Canada and Internationally.

Bettles

Bettles is a seasoned CFO in the apparel industry. Among her duties, Bettles will look to grow Mad Engine’s current categories and evaluate and assist as Mad Engine expands into new products and marketplaces.

As CCO, Cappi’s passion, innovation and vision will elevate Mad Engine’s creative team and its overall creative culture. Previously, Cappi was the key force in starting Mad Engine’s Girls division, which grew into one of the most successful sectors in the company.

Cappi

These new appointments position Mad Engine to build on its legacy as the leading global licensing apparel and accessory company.

Mad Engine is a leading global apparel and accessories company that caters to all genders and sizes across a full range of licensed, private label, branded and influencer/celebrity products. The company partners with top brands and companies including Disney, Star Wars, Marvel, Warner Bros, Paramount, NBCU, Netflix, Pokémon, Minecraft, Nintendo, Bluey/BBC and many more. With an evolving omnichannel distribution network, Mad Engine services direct-to-consumer, e-commerce, mass retail, mid-tier, department stores and specialty retail. Mad Engine has facilities dedicated to design, innovation, customer service, sales, sourcing, quality assurance and distribution strategically located around the world.