I’m lucky that my career as a beauty editor has allowed me to test dozens of skincare products, but it’s also made me a bit skeptical. Brands can admittedly make a lot of promises, but I’ll always trust first-hand reviews from customers more than anything. This is especially true for Ulta and its selection of best-sellers, and that’s how I first came across Tula’s Glow & Get It Cooling & Brightening Eye Balm.

During the Ulta 21 Days of Beauty sale, the retailer is running a special promotion on Tula skincare, including its best-selling (and nurse-approved) eye balm. For a limited time, the Glow & Get It Cooling & Brightening Eye Balm is 20 percent off. But, you’ll want to act fast. The sale, which also spans Tula’s entire shopper- and editor-loved skincare catalog, is only running through Saturday, September 21, and Tula’s eye balm has thousands of five-star ratings that are bound to attract a flurry of customers. 

Tula Glow & Get It Cooling & Brightening Eye Balm

The under-eye product is made with soothing aloe leaf juice, energizing caffeine, plumping hyaluronic acid, and a range of fruit extracts for a brightening and cooling effect that reviewers rave “fantastically” depuffs their skin to make them look more awake. In fact, one shopper with pregnancy-related insomnia said, “It gives a nice cooling sensation that helps me feel a little more awake.” And, another reviewer noted they “can already tell a difference” in their skin after using it for “two weeks.”

Its lightweight (yet ultra-hydrating) formula leaves a glowy sheen on the skin that allows it to double as a highlighter for the brows and cheekbones, per Ulta shoppers. If you find yourself trying to blur wrinkles, fine lines, or creped skin with makeup, one reviewer with mature skin said that this product has a “tightening effect” on their under-eyes that makes their makeup go on smoother “and blend beautifully.” Plus, the conveniently packaged stick formula slips into a purse just as easily as your lip balm does, making it a travel-friendly product to have handy “to awaken and refresh” your under-eyes throughout the day, as Ulta shoppers do. 

Tula Glow & Get It Cooling & Brightening Eye Balm

What’s more, reviewers shared that they can’t get enough of how soothing the cooling sensation feels. Over in the review section, customers mentioned that the formula “instantly” brightens dark circles and de-puffs under-eye bags, so it’s a good item to keep in your toiletry bag while you’re traveling. It’ll come in handy as you’re overcoming jet lag, having to hop straight from a red-eye flight to an important meeting, or just holiday party hopping. It’s also a go-to hack for teachers, one of whom said that they wake up before sunrise and the Tula eye balm is a permanent part of their morning skincare routine.

Take the Ulta 21 Days of Beauty sale as a sign that it’s time to retire your old under-eye serums and creams and upgrade to Tula’s Glow & Get It Cooling & Brightening Eye Balm before your next trip. Keep scrolling to check out more of Tula’s top-rated products, which are all 20 percent off at Ulta right now.

More Ulta 21 Days of Beauty Tula Skincare Deals: 

Tula 24-7 Moisture Intense Ultra Hydrating Day & Night Cream

Tula Radiant Skin Brightening Serum Skin Tint SPF 30

Tula The Cult Classic Purifying Face Cleanser

Tula Blurring & Moisturizing Filter Primer

Tula Protect + Glow Daily Sunscreen Gel Broad Spectrum SPF 30

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