New Product Launches and Customer Favorites Among Top-Selling Products
NEW YORK, Oct. 12, 2023 /PRNewswire/ — Thrasio Holdings, Inc. (“Thrasio“), a next-generation consumer goods company, reports several brand successes coming out of Amazon’s fall Prime event, with both new products and customer favorites leading the way.
“Prime Big Deal Days is the new favorite (pre)holiday tradition for our customers,” says Thrasio CEO Greg Greeley. “It’s a great way to kick off the gifting season with significant deals and, based on the volume we witnessed over the last few days, our brands are on track to delight millions of customers this holiday.”
“These Prime Days were particularly fun because we showcased not only our evergreen favorites, but new products too,” says Stephanie Fox, Thrasio COO. “As we onboard new brands, our team is committed to building on their strengths to expand brand and product offerings. Some of our new products took off this week: Hate Stains, a recent Today Show ‘favorite’ pick, launched a handy shoe cleaning spray after hearing from customers how well it cleaned shoes, Angry Orange, one of Thrasio’s leading brands, launched a multipurpose kitchen and bathroom cleaner with that citrus-scented power that pet owners love, and our customers practically demanded that Boulder, the #1 bestselling tennis net on Amazon, add a pickleball net to its assortment! During these shopping events, we watch our customers come back again and again to their favorite brands, discover these new products, and, most importantly, take advantage of the best deals we can offer. Our team loves having Prime Days more than once a year!”
Several Thrasio brands enjoyed success during Fall Prime Days. It was a combination of customers snagging deals on evergreen favorites and a hint at early holiday shopping as a wide variety of home and gift items flew off the virtual shelves. (Spoiler alert: Many of you might find a putting mat or a hover soccer ball under the tree this year!) A few examples:
Angry Orange is unleashing the power of its citrus scent on kitchens and bathrooms everywhere! The new All-Purpose Cleaner Spray had its best day ever, as the brand focuses on expanding the product line both on and off Amazon.
The Hate Stains Co. stain remover brand had its second and third biggest days in brand history this week, paving the way for a successful Prime Day launch for the new Miss Mouth’s Messy Steppers Shoe Cleaner. And keep an eye out for streaming TV ads coming soon!
BeCreative sold enough Hover Soccer Balls to build a pyramid around the Rockefeller Center Christmas tree.
Perfect Practice putting mats might be the gift of the year–the brand just recorded its best day ever on Amazon!
Beckham Hotel Collection pillows led off Prime Deals lists everywhere from InStyletoCNN, and shipped more than 1.5 million pounds of pillows during the 2-day event. Enjoy your restful weekend, Prime Members!
Speaking of bedding, the sheets sold by Hotel Sheets Direct, Danjor & HC Collectioncombined would cover every balloon in Macy’s Thanksgiving Day Parade.
About Thrasio
Thrasio is the next-generation consumer goods company reimagining how the world’s most-loved online marketplace products become accessible to everyone. We use a deep understanding of rankings, ratings, and reviews to identify and acquire quality brands selling beloved goods. Then we apply data science, logistical expertise, marketing smarts, and more to expand product lines and help them reach customers around the globe. With every brand we grow, item listing we improve, or product we develop, our goal is to help people everywhere make the most of every moment. We estimate that 1 in 6 US homes has purchased a Thrasio product. Our portfolio includes Angry Orange pet odor eliminators and stain removers, Wise Owl Outfitters camping and outdoor gear, and more than 200 other Amazon and ecommerce brands. In an internet-sized sea of choices, we ensure what gets delivered to your door delivers. Thrasio was cofounded in 2018 by Joshua Silberstein. thrasio.com. How Goods Become Great™
Forward Looking Statements
This press release contains “forward-looking statements,” including statements regarding our financial and operational performance from Prime Day. Forward-looking statements are not historical facts and involve inherent risks and uncertainties. Several factors could cause actual results to differ materially from those contained in any forward-looking statement, including statements with respect to our financial and operational performance from Prime Day. While we believe that our assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results, performance or achievements, such as potential returns of our products sold on Prime Day and the closing process for our operational and financial reporting.
View original content to download multimedia:https://www.prnewswire.com/news-releases/thrasio-kicks-off-q4-with-strong-brand-performance-during-prime-big-deal-days-301955154.html
SOURCE Thrasio