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Apple’s Tim Cook Makes Surprise China Visit as iPhone Sales Slump

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Oct. 19, 2023 11:00 pm ET

Apple Chief Executive Tim Cook is crisscrossing China, one of the company’s largest markets, where challenges are mounting amid weak iPhone 15 sales and heightened government scrutiny.

The whirlwind trip, which wasn’t announced ahead of time, has involved drop-ins at Apple stores, a visit to a key supplier and meetings with senior officials, including Chinese Commerce Minister Wang Wentao

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