Friday, September 20, 2024
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A Handful of Accounts Create Most of What We See on Social Media

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Christopher Mims

Social media is turning into old-fashioned network television.

A handful of accounts create most of the content that we see. Everyone else? They play the role of the audience, which is there to mostly amplify and applaud. The personal tidbits that people used to share on social media have been relegated to private group chats and their equivalent.

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