The trend of social media users revolting against influencers has made an impact on consumer buying habits—and it might just be the beginning.
Far more trends on TikTok end up becoming mere blips than full-on movements. Influencers help spread the latest craze far and wide before inevitably moving on to a new fixation—today’s mob wife aesthetic turning into tomorrow’s “that time everyone was super into sea shanties for some reason.” One of the top TikTok trends of 2023 is still going strong, however. It’s a movement plenty of influencers probably wish would have just been a blip.