Dry January is a time when many drinkers choose to rest their livers and focus on their health. But that doesn’t mean sacrificing fun, according to local Steve Schneiter.

Schneiter is the founder of the Denver Microbrew Tour, which has taken drinkers on walking tours of some of the city’s hottest brewery districts – samples included – since 2009. This month, he’s adding a sober-friendly twist with his first Dry January Mocktail Tour.

The excursions (which are only scheduled through January) take attendees to bars in Denver’s River North Art District that offer non-alcoholic libations year-round. The goal is to support sober and sober curious individuals while also helping sustain bars, which typically see a drop off in business around the turn of the year.

“What we’re trying to do is show people that you don’t need alcohol to have a good time,” Schneiter said. “We’re trying to be more inclusive of people not drinking and non-alcoholic drinks have come a long way. (The scene) is different than even five years ago.”

Schneiter points to Connecticut-based Athletic Brewing Co. as one example of the N/A movement. The company, which is known for booze-free brews like Run Wild IPA, ranked as the No. 13 craft brewery by production volume in 2022, according to the Brewers Association.

Experts say abstaining from alcohol, even temporarily, boasts numerous health benefits from better sleep to improvements in heart and liver health to a more mindful outlook on drinking.