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Disneyland adds new rules to crack down on controversial activity

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A file photo of the Disneyland Resort on April 30, 2021.

A file photo of the Disneyland Resort on April 30, 2021.

Christian Thompson/Disneyland Resort via Getty Images

Disneyland is cracking down on one of the park’s most innocuous-sounding yet controversial guest activities: pin trading.

Pin trading is its own ecosystem in the Disney parks. The company sells collectible pins in nearly every store, and many are limited edition. Enthusiasts are allowed to swap with each other to get coveted pins; no money is allowed to be paid for the exchange, and Disneyland’s rules permit a maximum of two pin trades per guest per day. 

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The drama has, for some time, centered around the benches in Frontierland. There, a regular group of guests have been setting up large pin trading operations, taking up the entire sitting space and taking those spots out of commission for other parkgoers. The pin traders there often stay for hours, offering multiple boards and books filled with pins for trading.

That behavior will no longer be permitted, per new Disneyland rules first spotted by theme park reporter Scott Gustin. On the park’s FAQ page for pin trading, the rules now specify there is “no use of benches.”

The Westward Ho Trading Company in Frontierland at Disneyland on Wednesday, August 10, 2022. 

The Westward Ho Trading Company in Frontierland at Disneyland on Wednesday, August 10, 2022. 

Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

“Benches or any other structures for the display of pins will not be permitted. Benches are for seating purposes only,” the rule reads. In addition, traders can only bring one bag of pins, and “no additional decorations or collateral (e.g., lights, signage, displays, etc.) will be permitted.” Guests looking to trade from a pin board or bag must do so near the Westward Ho Trading Company “as directed by a Cast Member or a sign with the exact location.”

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The news was met with cheers on the Disneyland subreddit, where threads about pin traders using the benches regularly get hundreds of comments. 

“As a pin trader, I’m super excited about this! Those bench squatters were giving us all a bad name,” one user wrote.

“I like to believe this is a lesson in Disney taking guest complaints to heart and that no matter how long the odds are, it’s always good to leave your thoughts with guest services after a trip to the parks,” another added. “A lot of times your suggestions will go unacknowledged, but if a large enough number of people complain, then management will work to enact changes to improve the guest experience.”

Disney asks that guests put their pins on lanyards if they’re trading outside the Westward Ho area. 

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