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How leaders can be vulnerable on social media without being TMI oversharers

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Press releases won’t make people want to work with you. Bring your personality into every post and share your struggles and triumphs. Here’s how to do it.

“You have to be more vulnerable.” What does that actually mean? If you’re a professional who is on social media to attract clients or raise your profile, what should remain in the confines of the therapist’s office and what should be public? 



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