Cultural marketing agency 160/90 has appointed former global business development lead Jessica Sinn to executive vice president. In her new role, Sinn will be responsible for the growth of the company’s entertainment marketing division and lead integrated marketing initiatives for 160/90.

Sinn held her previous role for over two and a half years at the company. She is based out of the agency’s Los Angeles office, which recently relocated to Beverly Hills. Before joining 160/90, she worked at Chief, a private network for executive women, as well as advertising agency Team One, marketing agency 72andSunny and more.

“Jessica continues to make her mark on the agency as a senior leader, driving tangible results with an innovative approach to business development and a strong cultural acumen,” said Ed Horne, president of 160/90. “Entertainment marketing is becoming an increasingly important vehicle for brands to authentically speak to their target audiences and through our connectivity with WME as part of Endeavor, our team is uniquely positioned to deliver culturally-driven solutions. We look forward to pushing the entertainment marketing landscape forward under Jessica’s leadership.”

The agency’s entertainment marketing team connects brands to entertainment through talent partnerships, co-promotional partnerships, branded content and campaign support. Working closely with WME, the team also identifies new and emerging opportunities for brands to take active roles in film and television development and production.

The global marketing team spans the United States, Europe, the Middle East and Africa, and has Amazon, Visa and Palo Alto Networks as clients. The marketing agency also works with brands including AB InBev, Audi, DP World, Marriott International and USAA.