The packaging for Mattel’s “Wicked” dolls accidentally points fans to Wicked.com — an adult pornography website — instead of WickedMovie.com. The dolls were gifted to attendees at the film’s premiere Saturday night.
Photos obtained by TheWrap clearly show Wicked.com in the bottom right corner on the back of the doll box.
Comment requests to Universal and Mattel have so far not been answered.
The dolls are currently being sold online and in stores by several retailers, including Kohl’s, Target, and Amazon.
The mistake has not escaped the attention of people on social media, many of whom have blasted the company for the error. Self-described conservative @VickiDeeJay wrote, “‘Wicked’ movie dolls sold by Mattel include adult website on packaging This is Hollywood, this is the left, this is woke in all its perverted ‘glory’. I think hell has been having a major giveaway sale the past 10 years.”
A man tweeting under the username @son_of_dib said that his unspecified workplace has enlisted employees to help cover up the website address. He explained, “at work they told us to go cover up http://wicked.com on the wicked dolls because it’s a porn site. i saw someone post it on here earlier but didn’t think it was true.”
Another woman called for a boycott of Mattel. “Now you know what MATTEL stand for so you know what to do! BOYCOTT. Put them out of business!” @JennyJenny1958 wrote on X.
There could be a bit of a silver lining, @softdrinksucker joked: “In 20 years selling wicked dolls on eBay ‘yeah this is from before the porn recall.’”
