REDMOND, WASH. — Microsoft announced new computers with the company’s artificial intelligence tech built directly into them, boosting the race among tech giants to push out AI tools to the public.

Chief Executive Officer Satya Nadella said adding computer chips that are tailored to run AI technology to the company’s PCs and tablets will make AI tools and features run faster than if the technology runs through an internet connection, as most chatbots do today. Loading AI into its computers and marketing them as the best way to access AI could give the company a new edge in convincing consumers to choose a PC instead of a computer made by Apple.