Nexstar Media is cutting the ribbon that tied together its ad packaging strategy.

The TV-station giant is eliminating its chief revenue officer position, noting in a Friday filing with the U.S. Securities and Exchange Commission that it would favor “a more streamlined organizational structure.” He is expected to leave Nexstar on October 30.

“Nexstar can confirm that Michael Strober, who has served as the company’s Chief Revenue Officer since January 2023, will be leaving the company at end of October,” Nexstar said in a statement. “We thank him for his leadership and service, and we wish him the best.”

During Strober’s tenure, Nexstar, the nation’s largest owner of local TV outlets has worked to showcase the company’s reach in both national and local media, touting broad entertainment and sports programming at its CW; news at NewsNation; and audiences across multiple geographies who watch its local stations.”

Overall Nexstar ad revenue ticked up 2.2%, or $11 million, during the second quarter to $522 million.

More to come…