The newsletter platform Substack is attempting to court TikTok creators with the launch of a new program for video stars that will help turn their TikTok channels into Substack shows and communities.
Substack is just the latest app seeking to cleave off some of TikTok’s user base as the app faces a possible ban in the United States if it’s Chinese owner declines to sell it. Instagram announced last week that it would begin boosting creators who post original video content on the platform over pages belonging to those whose primary purpose is to reshare content, such as journalists, meme pages and news organizations.