UPDATED with latest: With this year’s Super Bowl likely to draw over 100 million sets of eyeballs, advertisers not being shy about buying ads, even at a record $7 million per 30-second spot. And, as usual, they’re not waiting for the big game to put them on display.

The major big-ticket spots out featuring the likes of Beyoncé in a big Verizon ad, Jennifer Aniston, Tom Brady, Jenna Ortega, Chris Pratt (as the Pringles guy), Addison Rae, Ben Affleck, Jelly Roll, Judge Judy, Ice Spice, Lionel Messi, Jason Momoa, Kate McKinnon, Vince Vaughn, Quinta Brunson, Wayne Gretzky, Christopher Walken and more.

As Deadline’s Anthony D’Alessandro reported, we also saw commercials for big-ticket movie releases such as Deadpool 3, Wicked: Part One, Twisters among others. More 30-second spots came from previously released looks at Inside Out 2, Kingdom of the Planet of the Apes, The Quiet One: Part 2, Monkey Man and more.

Here are the biggie Super Bowl ads that ran during Sunday’s coverage: