Swift herself took notice. “I have some observations, and I have some questions based on those observations,” she said shortly after opening the show. Her first question was whether anyone had “put in an extensive amount of effort” to be at the show. Predictably, cheers rang out; if you haven’t heard, tickets can be, um, hard to come by. 

Then, she asked: “I have another question based on what I’ve seen personally: Is there anyone here who put a lot of effort into how cute you all look tonight?”

As the crowd roared, she continued, “Everyone looks like they thought about what they were gonna — we got, we got bracelets, we got sparkles, we got all my favorite things. Costumes. I’m seeing people dressed as symbolism and metaphors within my lyrics. It’s all just very good.”

SFGATE spoke to several audience members with particularly involved looks. Check out the photos below.

The foursome all donned green velvet capes, as Swift does in the music video for “willow” off the “evermore” album. “We wanted to do something different,” Ramos said. The group had traveled from Monterrey and Mexico City all the way to the Bay Area just for the show, though they did make some pit stops in Los Angeles and Big Sur along the way. 

Each woman had a secondary element to her outfit, too: Ramos’ dress was meant to give off “1989” vibes, while Serna and Ochoa were channeling “Fearless” with their gold and sparkly outfits. De la Peña, with her colorful sequins, was embodying “Lover.” The group was headed back to Mexico on Sunday — but Serna, de la Peña and Ochoa had plans to see Swift in Mexico City when she performs there late next month. 

When SFGATE asked Ilao how long it had taken her to hand-paint her jacket, she was humble. “Three days,” she shrugged. While the UC Davis student knew she wanted to incorporate the tour name and show date, she said she had drafted many designs on her iPad before settling on the final look. “I’m studying engineering,” Ilao said. “This is my creative outlet.”

“Can you make it out?” Danny Lau asked, taking a step back and broadening his shoulders. His wife Allison struck a pose next to him, noting her green dog ears — a shade some may describe as key lime green.

The pair were dressed as the “holiday house” and misfortunate pet Swift mentions in “the last great American dynasty,” the third track off her first pandemic album, “folklore”. The idea “started with the dog,” Allison Lau said, but Danny added that because he’s a realtor the costume was quite fitting. “There aren’t a lot of songs with houses,” he joked. 

If you recognize the house though, you’re not seeing things: It is indeed the house from “Up”. They found Danny’s costume on Amazon and turned to Etsy for Allison’s green ears.

Swift has created an entire cottage industry within her superstardom that hinges on the specifics of her lyrics. First, it was the album liners, with the artist leaving hidden messages via capitalized letters in the lyrics booklet. Then, it was Easter eggs left on Tumblr or within music videos. Now, it’s pretty much everything. T-shirts abounded at Levi’s with popular Swifticisms repurposed in witty ways, but Wehrle’s was among the best of the bunch.

His wife bought the shirt for him, he said. “She knows I like Star Wars.”

Garley was 13 when she saw Swift in concert for the first time, on the singer’s “Speak Now” tour. She also saw the “Reputation” concert when it came to Levi’s Stadium in 2018. When it came time to decide on her “Eras” outfit, she knew she wanted to try to encapsulate Swift’s entire career. She found the necessary appliques and patches on Amazon and then went to work. Five days of handpainting later, her project was complete. 

The Hanovers were missing a member when SFGATE found them sitting near a wall on the outer rim of the stadium. Their oldest daughter had gone off to chat with some friends, but she was the one who had masterminded the family’s outfits. Libby was honoring the “Red” era, Lindsay had “Reputation” covered and Cate had opted for the pastel shimmers of “Lover.” 

Dad Hunt had taken a morning off work to get his family the tickets, but he quipped that they had only brought him to the show “to drive and pay” — hence his choice of T-shirt.

You’ll have to forgive Toolis for wearing the same outfit she wore when she saw Swift’s “Reputation” tour at Levi’s in 2018. She didn’t know she would be attending Saturday’s show until about three hours beforehand, when she scored a last-minute seat thanks to Swifties Want Tickets, a Discord server dedicated to finding Eras tickets.

She did work hard for her ‘fit, though. It took her about a week and a half to sew her snake-laden dress, she said. It was partly her fault: She’d found the perfect fabric, with a scale-like print, to use for the bulk of the garment, but it was upholstery fabric so “it kept fraying.” For her second turn in the dress, she did what many dress-wearers dream of and added pockets to the skirt.