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The increasingly weird economics of college football

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What Notre Dame’s “buy week” upset loss to Northern Illinois tells us about the crazy current state of college football.

Northern Illinois stunned No. 5 Notre Dame last weekend on a last-second field goal to notch college football’s first big upset of 2024. For the Huskies, it’s a win they’ll be celebrating for years to come. For the Fighting Irish, it’s a season-crusher. To lose the home opener to a small school from a vastly inferior conference was an embarrassment for Notre Dame.



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