Tuesday, September 24, 2024
HomeEntertainmentThe Messenger will shut down after less than a year

The Messenger will shut down after less than a year

Published on

spot_img


Money-bleeding start-up The Messenger — the news site that launched to great fanfare last May — was expected to shut down Wednesday, according to a source close to the situation.

“The site will go dark,” an insider at the publication told The Post, adding that none of the roughly 300 staffers will get severance.

Co-founder and CEO Jimmy Finkelstein, who launched the site in May after raising $50 million, had been scrambling to secure funding this week as employees braced to hear whether the company would avert disaster, as The Post previously reported.

A rep for the Messenger did not comment.

“This will go down as one of the biggest busts of all time,” a media expert said. “The Messenger will be remembered as the Titanic of publishing disasters.”

Finkelstein had big dreams of turning the Messenger into a major centrist news outlet that would include hiring around 550 journalists within a year and compete with the likes of The Los Angeles Times.

He paid top dollar to lure away talent from major publications, including The Post, Politico and NBC News.

“What ultimately killed The Messenger was lack of message — and arrogance,” the media industry expert said. “Hundreds of people left great jobs with the promise of creating something better — which turned out to be a big lie.”

Another insider merely added: “It’s shocking how bad Jimmy handled this.”


Jimmy Finkelstein is shutting down The Messenger, his news site that he launched in May.
Jimmy Finkelstein is shutting down The Messenger, his news site that he launched in May. Patrick McMullan via Getty Images

Finkelstein and the site’s president Richard Beckman crowed to The New York Times last March that the site would garner more than 100 million monthly readers and bring in $100 million in revenue in 2024.

See also  Parklife: Doja Cat, Disclosure and J Hus to headline in Manchester

But the company had a bumpy start, burning through cash at a fast clip and spending roughtly $39 million on hiring, CNBC reported.

Earlier this month, The Messenger shot down reports that it was considering shutting down over cash shortfalls,  laid off two-dozen employees to stem costs, as it ended 2023 with a net loss of $43 million.

Sources told The Post that the site lured in just 12.5 million unique visitors in November as Beckman — an exec known for aggressively drumming up advertising revenue, sounded the alarm bells to employees that the site was running out of money

Earlier this month, Beckman stepped down, with sources telling The Post he did “not see eye to eye” with Finkelstein on the direction of the business.



Source link

Latest articles

9/23: CBS Evening News

9/23: CBS Evening News - CBS News ...

Charli XCX Brings Out Lorde, Addison Rae at MSG

Addison Rae also joined Charli and Troye Sivan on stage for a...

You Can Get $25 Off Your Next Alaska Airlines Flight by Joining Its Rewards Program

Signing up for frequent flier programs has always been free, but Alaska...

Watch Charli XCX Bring Out Lorde and Addison Rae at Madison Square Garden

During her headlining show at Madison Square Garden in New York tonight (September...

More like this

9/23: CBS Evening News

9/23: CBS Evening News - CBS News ...

Charli XCX Brings Out Lorde, Addison Rae at MSG

Addison Rae also joined Charli and Troye Sivan on stage for a...

You Can Get $25 Off Your Next Alaska Airlines Flight by Joining Its Rewards Program

Signing up for frequent flier programs has always been free, but Alaska...