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HomeFoods & Travel -2What Nutritionists Think of 'Proffee' — the Protein Coffee Trend

What Nutritionists Think of ‘Proffee’ — the Protein Coffee Trend

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Not every tip you see on the internet will be a winner.

There are a ton of “hacks” and “advice” on apps like TikTok, Instagram, and Facebook that, quite simply, wouldn’t pass a sniff test, let alone a fact check. However, there is one trend that people love on social media, which nutritionists actually like: Proffee. 

For the uninitiated and those who aren’t chronically online, “proffee” is the trend of adding protein powder or a little protein shake to your morning coffee. And it turns out, it really can be advantageous — as long as you do it right. 

“Adding protein powder to your coffee can be a convenient way to supplement your diet, especially if you’re someone that skips breakfast,” Dawn Menning, a registered dietitian who works with Nutu App, shared with Food & Wine. “Depending on your nutrition needs, preferences, and goals, this may be an easy way to increase protein intake.” 

Bree Phillips, a registered dietitian at UCSF Health, agreed, noting that it’s also great for those who struggle to get enough protein “throughout the day,” not just at breakfast. But, as these experts and others shared, it’s all about ensuring you actually need this extra boost. 

“Individuals should evaluate if they need the extra protein before jumping on the trend,” Phillips warned. “For those with increased protein needs, like athletes, those trying to maintain muscle mass, or people following plant-based diets, it may be beneficial. As with any trend, it’s best to first assess if it is appropriate for your individual health needs.” And, as Menning added, “If you’re someone who already eats a balanced breakfast that includes protein, this might not be helpful.”

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Importantly, Catherine Gervacio, a registered nutritionist-dietitian and a certified exercise nutrition coach, noted that if you have gut issues, “you want to get advice from a healthcare provider first. Combining protein powders with coffee can lead to an upset stomach.” Gervacio added that if you have existing health conditions, like kidney diseases, “that necessitates careful macronutrient planning.” 

So, how can you go about trying it once you have the green light from your healthcare provider?

Gervacio suggested starting with a protein powder or shake that blends well. “Whey protein usually mixes smoothly and has a mild taste, while plant-based proteins might be a little grainy but still work well if you prefer plant-based.”

Then, be aware of temperatures. “Hot coffee may make protein powders clump up. If you like hot coffee, try dissolving the protein in a little cool water first, or pour in a ready-to-drink protein shake,” Gervacio said. “If you’re into iced coffee, it’s even easier — just blend or shake it all together.”

Philips noted you can up the ante by adding “spices like cinnamon or turmeric, which add antioxidants and flavor.” 

And if you try it and don’t like it, it’s totally OK to pass on this trend. “Always, always listen to your body,” Gervacio said. “If it doesn’t sit right or causes any bloating, it might not be the best option for you. And as with any new food trend, try it out, see how it feels, and adjust as needed.”





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