1,500 Founders Gather in Dallas as HighLevel Opens LevelUp 2026
Gary Vaynerchuk, Daymond John and Neil Patel headline the four-day conference, where HighLevel is revealing its 2027 roadmap.
DALLAS — More than 1,500 founders, agency owners and business builders are in Dallas this week for HighLevel LevelUp 2026, the annual conference held by HighLevel, a software company that calls its platform an AI-powered operating system for small and medium businesses, agencies and founders. The event runs Oct. 26 to 29 at the Hilton Anatole, according to the company's announcement.
Who Is Speaking
HighLevel says more than 60 speakers are on the program. They include Gary Vaynerchuk, chairman of VaynerX and CEO of VaynerMedia; Daymond John, founder and CEO of FUBU and CEO of The Shark Group; Neil Patel, co-founder of NP Digital; Ryan Deiss, founder and CEO of The Scalable Company; former NFL player and performance coach Trent Shelton; content strategist Adley Kinsman; and Billy Gene, founder and CEO of Billy Gene Is AI & XR Marketing.
A 2027 Roadmap and 300 Features
The company's co-founders plan to unveil more than 300 product features and updates during the event, along with a first look at HighLevel's 2027 product roadmap. Tuesday, Oct. 27, is the first main-stage day, which the event agenda calls LevelUp Day, built around the roadmap reveal. It ends with an evening party.
The rest of the program includes breakout sessions, live product demonstrations, Q&A sessions with the co-founders, an exhibition hall, and an awards ceremony. HighLevel says much of it centers on how businesses are using AI, automation and repeatable systems in marketing, sales and daily operations.
Why It Matters to Los Angeles Businesses
For the many Los Angeles marketing agencies, consultants and small businesses that run their sales and marketing on software like HighLevel's, the conference is a preview of changes coming to tools they use every day. The event wraps up after 4 p.m. on Thursday, Oct. 29, and attendees with the Encore Day add-on continue through Friday.
